One By Zero
Jul 2023—Sept 2023
About
One By Zero is a specialist Machine Learning and AI services company. Servicing clients across the Asia–Pacific region, they provide highly customized solutions for their clients.
Work
We had the chance to collaborate with OneByZero in July of 2023, to help with communication design and crafting a visual identity for their Artificial Intelligence solutions as well as design the website for One By Zero.
An Identity for AI
One By Zero needed a brand that would tell the story of a company that delivers cutting edge, powerful language and image AI.
Giving AI a face was one of the challenges we set out to solve with the redesign. We created a design system that could grow alongside the company.
Sketches to communicate abstract concepts, here—semantic search.
Illustrations used across the site to help users understand One By Zero's various offerings.
The subtle breathing of the gradient in the background helps bring the site to life.
Service callouts.
Helping customers see the various ways that One By Zero could fit into their workflows.
Challenges
We worked the longest on ensuring that the website was legible to people of all levels of proficiency. Illustrations, graphics and content were crafted to cater to the widest range of audiences possible.
Finding ways to communicate abstract concepts was half the challenge with this redesign.
Callouts for specific graphics for a particular service.